IS THIS VIDEO AN EXAMPLE OF VIDEO JOURNALISM? OR IS IT IN FACT A VERY CLEVER PUBLICITY & MARKETING TOOL?
Any organisation or business could use this style of film to great effect for boosting the credibility of their marketing and publicity campaigns.
Indeed, the term “brand journalism” – news stories about the brand – describes an approach to creating marketing content based on the principles of journalism so that organisations can communicate more effectively both B2B and to the public.
Brand journalism particularly incorporates films made to help market and publicise businesses. It also provides an attractive and fully controllable alternative to anything our declining traditional media used to offer.
An award-winning social media adviser, I can offer advice and support on initiating strategies to help set up independent media channels for businesses and other organisations seeking to make and distribute their own news – whether for marketing campaigns or publicity drives.
To complete the “brand journalism” package, I also offer:
Business journalism films are usually produced in either 720p (HD) or 1080p (FULL HD) quality and are suitable for web, CD, DVD and broadcast formats. Sound recording is in stereo.
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